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This course will focus on the relations between various media and their audiences and users, and the question of how these relations can be studied empirically. Topics such as media effects, audience interpretations, and user communities, will be explored in the context of concrete case studies. In particular, the course will investigate historical and current debates on media violence. Media violence will be used as a focal point to explore how diverging theoretical understandings and methodological approaches have implications for the conclusions and results that can be produced within audience and user studies.
Furthermore, the course will look into how new digital media and associated emerging forms of audience and user practices may bring about methodological challenges, as well as possibilities, to audience and user studies.
Students will prepare, undertake, and present a small-scale empirical study on media audiences or users. These studies can focus on the same topics that are covered in the course literature but students may also introduce other topics and areas of investigation.
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